Strategic Assignment Example | Topics and Well Written Essays - 3000 words

Strategic - Assignment Example Currently, the company is the second-largest corporate organization in the world in terms of revenue after Samsung and is one of the most valuable brands having gained consumer loyalty and trust through good business practice over the years. In order to ascertain the degree of globalization within a particular industry, there are four main drivers that need to be analyzed and these include: market drivers, competitive drivers, government drivers and cost drivers. Market drivers seek to demonstrate customer behaviors in relation to company products in the market domain. Consumers are the major players in the industry as they determine the demand for market commodities and influence the decisions of the manufactures. The global consumers’ needs tend to converge at the same point. Cost drivers attributes to the aspects of competition among industry leaders at a regional or national level. The different dynamics that come into play in the course of operation depending on the region of operation. The convergence of consumer needs is one of the most important elements in any business venture. The dynamics of these common tastes and preferences may vary by product from one region to another basing on cultural practices, disposable incomes, and the homogeneity of the target population in reference to a particular product. Apple Inc. as an international organization offers the same product but differentiates it to suit the specific needs and preference of the society under operation. There is need for the product to be modified in a very professional way to maintain its brand identity while at the same time blending with the cultures, tastes and preferences of their specific target market in their various markets across the globe. Apple mobile manufacturing company has been keen in redesigning and customizing their electronic devices to suit the specific needs of its current market.