Internet Marketing Essay

For my assignment I work for an internet consumer magazine, I have been asked to produce an article and will then analysis the benefits of internet marketing to customers. Customers have gained massively from the use of the internet. As the number of users of the internet increases more and more customers will shop online. Listed below are some of the benefits of the internet for the customer. Customers stay updated Customers are kept updated with product information either via the website or emails. With the internet now becoming mobile, through 3G technology and Wi-Fi, customers can be kept updated almost in real time. Customers can compare online One of the greatest advantages for the customer is that they can compare products or services they wish to purchase from the comfort of their own homes. Instead of visiting a number of different retail outlets, the user simply has to open different window tabs to compare prices or features of the product/service they wish to purchase. Many retailing websites offer the facility where different products they sell can now be easily compared. There is also price comparison websites that customers can use to get the best possible price for their products. Clear product information for the customer Websites offer clear product information on the product or service. There is little chance of misinterpretation or mishearing what the sales person said. Transparent pricing Pricing online is very clear and transparent for the customer. Customers can take advantages of pricing that may change regularly or take advantages of special offers that last for a limited period. Track your purchase Consumers have to pay for their product /service before they receive it. It is important that consumers feel reassured when this happens. Many websites allow consumers to track their purchase from order, dispatch to transportation before delivery to their home address. Again this reassures the consumer and makes them feel that they are obtaining a good service online. Reduction in personal carbon footprint. As consumer spend more time shopping online and use their cars less. Their personal carbon footprint is reduced. 24/7 Shopping There is no time restriction on when a consumer can shop online. Many online sales now start at midnight on a particular day encouraging customers to shop all hours of the day.